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Certilogo helps companies take care of their brands in today's challenging marketing environments.
Fakes are one of the biggest threats to brand management today. Counterfeiting is on the rise worldwide, looming over brand integrity in most industries. According to the International Chamber of Commerce, a staggering $600 billion in counterfeit goods are sold each year.
As counterfeiting and other intellectual property infringements continue to spread , it is clear that traditional defensive brand protection strategies do not deliver the required long-term results.
The limits of purely defensive strategies have become even clearer with the rise of social networks that empower consumers to freely express opinions that can reach an enormous audience. Whether or not companies are under the microscope of critics, one fake product may be sufficient to create negative ripples that are difficult to contain. In fact, this phenomenon continues to grow in spite of many available security solutions.
Both defensive strategies, such as marking and tagging technologies to increase supply chain security, as well as offensive strategies, such as law enforcement initiatives, are not effective as a stand-alone strategy.
One of the most important and ignored stakeholders involved in brand protection is the consumer.
Certilogo's unique approach puts the consumer at the heart of brand protection strategy while at the same time helping companies to integrate and combine defensive and offensive measures. Activating and involving the consumer in brand protection strategy not only translates into success but also into increased cost-efficiency.
Certilogo helps brand owners protect their brands with a forward-looking, consumer-oriented strategy. Tracking every single item from the moment it is made to the moment it is purchased helps reduce diversion and fraud, while identifying patterns of consumption.
Our centralized authentication system instantly recognizes counterfeits. Our analytics tools report diversions and provide a digital "paper trail" for every item useful to support investigations.
Fakes are one of the biggest threats to brand management today. Counterfeiting is on the rise worldwide, looming over brand integrity in most industries. According to the International Chamber of Commerce, a staggering $600 billion in counterfeit goods are sold each year.
As counterfeiting and other intellectual property infringements continue to spread , it is clear that traditional defensive brand protection strategies do not deliver the required long-term results.
The limits of purely defensive strategies have become even clearer with the rise of social networks that empower consumers to freely express opinions that can reach an enormous audience. Whether or not companies are under the microscope of critics, one fake product may be sufficient to create negative ripples that are difficult to contain. In fact, this phenomenon continues to grow in spite of many available security solutions.
Both defensive strategies, such as marking and tagging technologies to increase supply chain security, as well as offensive strategies, such as law enforcement initiatives, are not effective as a stand-alone strategy.
One of the most important and ignored stakeholders involved in brand protection is the consumer.
Certilogo's unique approach puts the consumer at the heart of brand protection strategy while at the same time helping companies to integrate and combine defensive and offensive measures. Activating and involving the consumer in brand protection strategy not only translates into success but also into increased cost-efficiency.
Certilogo helps brand owners protect their brands with a forward-looking, consumer-oriented strategy. Tracking every single item from the moment it is made to the moment it is purchased helps reduce diversion and fraud, while identifying patterns of consumption.
Our centralized authentication system instantly recognizes counterfeits. Our analytics tools report diversions and provide a digital "paper trail" for every item useful to support investigations.
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