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CERTILOGO INSIGHT™ is our premium solution designed to meet the needs of the most demanding businesses when it comes to product identification and traceability.
In addition to keeping brands safe from fraud, CERTILOGO INSIGHT™ provides industry-leading tools to provide insight into supply chain efficiency. This helps to ensure that subcontractors, licensees or licensors and retail partners are performing to expectation and respecting agreements all over the world.
By combining product identification at the item level with consumer engagement, CERTILOGO INSIGHT™ bridges the gap between supply chain management and consumer relations. This transforms traceability projects from a complex engineering control activity to a process that enables true demand chain management.
Successfully adopted by top brands in industries including the fashion industry, CERTILOGO INSIGHT's™ main benefits include:
> Protection from counterfeiting including identification of location of counterfeits and possible production and retail partners involved
> Monitoring of supply chain including inefficiencies, anomalies and production overruns
> Monitoring of distribution channels including identification of location of product sales and gray market trade
> Inspector Intelligence
> Consumer Relations
> Marketing Intelligence including consumer profiling, usage and attitude surveys and other customer relationship management activities (such as consumer activation programs)
CERTILOGO INSIGHT™ is available in different versions tailored to the needs of the following industries:
Fashion
Luxury
Automotive
Pharmaceuticals
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