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Reaching out to Consumers in the context of monitoring supply chains and distribution channels is a paradigm shift that creates entirely new possibilities. Consumer involvement is a way to exponentially increase the information available to guide business decisions.
Involving consumers in product verification dramatically increases a company's visibility into subcontractor and retailer behavior, helping to identify undesired activity. With this new insight, companies can improve supply chain efficiency by optimizing their licensing agreements and distribution contracts.
In this new paradigm, consumers willingly provide valuable information that previously would have been purchased. At the same time, this new connection allows companies precious insight into consumer experience through surveys, loyalty programs and one-to-one marketing initiatives.
Companies now have the opportunity to create an ongoing dialogue with individual consumers with their product at the center. Certilogo enables every product to become a “speaking object” that adds knowledge about all participants in the demand chain, including the consumer.
Involving consumers in product verification dramatically increases a company's visibility into subcontractor and retailer behavior, helping to identify undesired activity. With this new insight, companies can improve supply chain efficiency by optimizing their licensing agreements and distribution contracts.
In this new paradigm, consumers willingly provide valuable information that previously would have been purchased. At the same time, this new connection allows companies precious insight into consumer experience through surveys, loyalty programs and one-to-one marketing initiatives.
Companies now have the opportunity to create an ongoing dialogue with individual consumers with their product at the center. Certilogo enables every product to become a “speaking object” that adds knowledge about all participants in the demand chain, including the consumer.
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