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October 12, 2009 - Milan, Italy
 C'n'C Costume National and ITTIERRE SpA, the brand licensee, announce the adoption of Certilogo marking, the most advanced system of brand protection and traceability. March 24, 2009 - Milano, Italy
 Starting from the Spring/Summer 09 collection, Moncler has adopted an advanced system of brand protection and traceability that will effectively tackle the problem of counterfeit products. |
To effectively manage the lifecycle of the production process today, smart businesses look not only to supply chain efficiencies but also intelligent demand chain management. Demand chain management refers to relationships with both suppliers and customers and connotes a strong emphasis on understanding customers' needs.
Unlike supply chain management, demand chain management is manufacturing driven by a quantitative understanding of people's needs and desires. Demand chain management begins from an understanding of what people want and creates products for which there's a known demand.
Certilogo helps companies to bridge the gap between supply chain management and customer relations by providing insight into consumer needs.
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