Especially during economic downturns, parallel trading tends to increase as retailers and other trade partners try to gain precious margins.  Monitoring distribution channels is important for many reasons:

> Avoid loss of revenues;
> Protect loyal retailers and trade partners from loss of margins;
> Optimize inspection activities by focusing only on “hot spots”;
> Ensure correct allocation of sales and trade marketing investments;
> Implement effective incentive policies for the sales force.

Although parallel trading is common in  almost all industries, the most impacted are cosmetics and personal care, alcoholic beverages and fashion.

Certilogo offers the most advanced solutions to monitor distribution channels. We quickly and simply collect traceability information, including the target regional destination and distributor/retailer. Tracking the whole product lifecycle, we identify which distribution partner a product has been shipped to and whether that product has been diverted out of its destination market. At the same time, our solutions help identify warranty fraud, relabeling, theft and other trade frauds.