New sensor and wireless technologies (RFID and NFC for example) are creating a world of networked devices and objects that allow for unprecedented communication opportunities between people, companies and the products they make.

Every object produced is potentially the start of a new transaction or even a conversation between the company who makes it, the retailer who sells it and the person who is thinking about buying it, or has bought it. Certilogo can help companies to shape these conversations.

For example, imagine a consumer registering a bottle of Brunello and receiving, if he chooses to, an SMS as soon as the new vintage is available. Envision the delighted consumer who can easily stay up-to-date with the latest news on her hobbies and passions. With an eye on the not too distant future, picture  the washing machine warning the consumer that the selected cycle is not compatible with that specific garment. Think of the grateful person whose clothes are not ruined. This is all possible with Certilogo's identification encoded into an RFID label.