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The phrase “Internet of Things” describes technologies that enable the Internet to reach out into the real world of physical objects. Technologies like RFID, short-range wireless communications, real-time localization and sensor networks are becoming increasingly common, bringing the Internet of Things into practical use by linking objects in the physical world to cyberspace. This opens a conversation between brands and consumers with exciting new potential.
Worldwide distribution has made it difficult for consumers to be familiar with the manufacturers of the products they buy and for companies to know their consumers. The Internet of Things brings people and companies closer together, creating a level of comfort and familiarity that has been generally unavailable. Certilogo makes it easy to take advantage of this new way companies and consumers can interact.
When digitally linked and instantly identifiable, every object can tell its own story. For consumers, this creates new opportunities for understanding what they're buying, who made it and how it was made. Swiping a NFC (near field communication) phone over a product with a compatible tag can bring up information about that product, a recommendation from friends, or a special offer from the manufacturer. A gift from distant grandparents can include a video clip. The authenticity of a designer handbag can be instantly verified.
Simultaneously, companies have a powerful new channel for tracking their products and communicating with consumers. When a company knows who bought their product, where it was bought and when, they get unparalleled insight into their customers' behaviors and needs.
Worldwide distribution has made it difficult for consumers to be familiar with the manufacturers of the products they buy and for companies to know their consumers. The Internet of Things brings people and companies closer together, creating a level of comfort and familiarity that has been generally unavailable. Certilogo makes it easy to take advantage of this new way companies and consumers can interact.
When digitally linked and instantly identifiable, every object can tell its own story. For consumers, this creates new opportunities for understanding what they're buying, who made it and how it was made. Swiping a NFC (near field communication) phone over a product with a compatible tag can bring up information about that product, a recommendation from friends, or a special offer from the manufacturer. A gift from distant grandparents can include a video clip. The authenticity of a designer handbag can be instantly verified.
Simultaneously, companies have a powerful new channel for tracking their products and communicating with consumers. When a company knows who bought their product, where it was bought and when, they get unparalleled insight into their customers' behaviors and needs.
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